BookKeeping for Business owners

📠 Are you also the bookkeeper for your business? 

This practical session introduces the fundamentals of bookkeeping and how it supports business success. Participants will learn what financial records are essential for their accountant, which expenses may be tax-deductible, and how to use software tools to streamline bookkeeping tasks. The session also covers key financial statements—balance sheet, profit & loss, and cash flow—and explains how understanding these reports can help drive informed business decisions and growth.


🎤About the Presenter:

Sajjad, CPA and ACCA,  is a finance and accounting professional with over 13 years’ experience. His career started at Ernst & Young helping owner managed businesses with their accounting and tax needs. He then continued his career as a Senior Accountant at PepsiCo Canada. Thereafter, he managed a finance team at a private owner managed startup in the telecoms industry. His focus was helping the owners understand how the business was performing and how they could improve their business. This inspired him to venture out on his own and help clients save tax and use accounting information to improve their profitability.